What’s new? - February, 2025

We’re kicking off the year with some powerful updates to make prospecting even more efficient. Our new AI search simplifies finding ideal prospects, while enhanced company activity filters give you greater control over your searches. Plus, a new data manager will help you enrich and manage your data with ease. And if you’re using Salesforce or HubSpot, our latest integrations ensure seamless prospecting fully integrated with your CRM.

Introducing our AI search

AI search is now available for quick and easy ‘Google-like’ searches to maximise your prospecting potential. Simply start typing your ideal customer profile into the AI search box and it will automatically apply the best filters to match your search.

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Try our AI search now

New company activity filters available

We’re excited to announce new activity filters for more advanced searching.  
You can now easily include or exclude from a search any saved list, previously downloaded records, or those pushed to your CRM.

Company activity filters enables you to:

See which records you’ve previously downloaded or pushed to your CRM for better transparency.
Ensure you’re prospecting only new companies or individuals, streamlining your efforts for greater efficiency.
Build out more advanced searches using saved lists for improved segmentation. For example, you can use an existing saved company list to identify new prospects at those companies.

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See what you can do with our company activity filters

Manage your data with new upload and enrich functionality

We're excited to launch New list upload and enrichment functionality. This will help you more easily enrich your own data, match customer accounts to find new prospects at those companies, and more easily track changes at those companies with our signals functionality (request early access for Signals). Designed to supercharge your prospecting and data enrichment efforts, this powerful tool makes managing and enhancing your data easier than ever.

The data upload and enrichment exchange enables you to:

Enrich your own data: Upload your existing prospect or customer lists to enrich with new data including up-to-date contact information, enhancing the quality of your contact and company database. 
Match customer accounts: Cross-reference your target accounts to find new people at those companies, or to exclude them from your Firmable searches so you can stay focused on finding new prospects. 
Stay updated using signals: Track role changes, new funding, and other important updates across the accounts that matter most to you. Reach out for Signals beta access to support@firmable.com.

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Learn how to use our upload and enrichment data exchange

Integrate Salesforce for seamless prospecting

Integrate Firmable with the new Salesforce integration to streamline your data processes and enhance efficiency. Easily find new companies and contacts in Firmable and send them straight to Salesforce – saving you time on admin tasks so you can focus on selling. Available on all our Teams or Teams Pro subscriptions.
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Follow these steps to connect the Salesforce integration

Connect the HubSpot Enrichment app

From March 17, HubSpot will no longer automatically enrich company records. The Firmable Enrichment HubSpot app is available now, making it easy to continue keeping your contact and company records enriched and up-to-date. Once installed, you can enrich records directly within HubSpot, selecting which fields to update to ensure your database stays accurate and relevant. This integration helps you maintain high-quality data. Available on all our Teams or Teams Pro subscriptions.