What's new? - December, 2025
Signal agents just got smarter with Search Intent, extended Southeast Asia data coverage, a faster AI-led homepage for ICP search, and new ways to create targeted Signal agents directly from your lists. On top of that, customer stories now show how teams are using Firmable to sharpen targeting, improve outbound, and grow faster – everything you need to prospect smarter, move faster, and uncover the right opportunities.
Signal agents just got more powerful with Search Intent
Firmable’s Search Intent signals highlight trending research topics across your target accounts. You can quickly see which companies are showing early, mid, or late stage buying behaviour, who may be researching competitors, and where opportunities might be emerging.Use Search Intent to:
- Prioritise accounts that are more likely to convert.
- Tailor your outreach based on what each account is researching.
- Identify at-risk customers exploring alternatives.
- Uncover potential upsell and expansion opportunities.
- Track buying signals across your saved lists.

Available on Teams pro plans as an add-on option.
Firmable is expanding to become APAC's most complete B2B sales intelligence platform.
We've extended our data coverage across Southeast Asia – including Singapore, Malaysia, Indonesia and the Philippines - to help you connect with more buyers, discover new markets, and scale your go-to-market across the region.
This marks the next step in Firmable’s mission to deliver unrivalled data and intelligence for every B2B sales team operating across APAC. .png?width=495&height=275&name=Southeast%20Asia%20launching%20soon%20(1).png)
Start exploring our new data now
Learn how to change your default country
AI first homepage for faster ICP search
We’ve updated the Firmable homepage so you can describe your ICP in plain language and turn it into best fit customers with AI powered search. Type something like “mid market SaaS companies in Australia hiring sales leaders” into the search bar and Firmable will suggest matching companies. From there, you can refine with filters, save the search, and start prospecting..png?width=670&height=353&name=image%20(51).png)
Easily create signal agents from your lists
You can now create a new signal agent or add lists to an existing signal agent directly from the list view. This makes it easier to manage your signal monitoring, letting you quickly set up new agents or expand existing ones without navigating away from your current view. Available on teams and teams pro plans

Watch this short video on how to setup targeted signal agents
Introducing customer stories
You can now explore real customer stories to see how other teams are using Firmable to drive better targeting, improve outbound, and accelerate growth across the region. Each story highlights practical tactics, learnings, and results to help you get more value out of Firmable in your own workflow.
See how ProcurePro is using Firmable’s verified ANZ data to power targeted outbound, lift sales productivity, and support their expansion across APAC. 
Read ProcurePro's story here.
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