Sharper targeting with a new HQ location filter, the browser extension now works inside HubSpot, and Firmable has officially launched in Southeast Asia. Two-way CRM sync is on the way, and we've launched a GTM playbook library to help your team prospect smarter.
Filter by Headquarters country or state/region
You can now target companies based on where their head office is located. Use the HQ filter to choose or enter a specific country or state/region and narrow your outreach to the markets that matter most. This is especially useful for territory-based selling, regional campaigns, or teams aligning outreach with specific geographic coverage. Instead of relying on branch locations, you can focus on where a company is truly headquartered and make sure your prospect lists reflect the right market. Use it alongside your existing ICP filters to build more precise account lists and improve targeting accuracy.
Learn more about filters
Two-way CRM Sync coming soon
We're building two-way sync to keep your CRM data accurate, complete, and actionable – without the manual effort. Once available, data will flow in both directions between Firmable and your CRM, so you can turn on automated enrichment schedules, monitor active customer lists for signals like departures of decision makers, and manage key account prospecting with ease. No more stale records, duplicated outreach, or hours lost to manual CRM hygiene – just clean, reliable data that helps your team focus on the right opportunities..png?width=518&height=349&name=Salesforce_Hubspot%20sync%20(1).png)
It’s not live yet. Email support@firmable.com to register your interest.
Browser extension now available in HubSpot
The Firmable browser extension now works inside HubSpot, so you can access Firmable's data without leaving your CRM. View company and people insights, enrich records, and add contacts directly to your lists or sales process – all from the tools you're already working in.
If you haven't set up the browser extension yet, you can find the steps for Chrome or Edge here.
Learn more about how to use the browser extension.
Firmable launches in Southeast Asia
We've officially launched in Southeast Asia and opened a local office to support teams on the ground. We're already running events, meeting customers, and building momentum around our new SEA dataset – bringing Firmable's verified B2B data to even more markets across the region. Start exploring our SEA data now.
Introducing GTM playbooks
We've launched a library of GTM playbooks – practical, ready-to-use frameworks to help your sales, marketing, and customer teams drive growth and try new strategies. Each playbook covers a specific play, from building ICP lists with AI and targeting competitor customers, to catching new decision makers early and spotting churn risk before it's too late. Explore the GTM playbooks here.
Customer story: Cotiss scales outbound with Firmable
Cotiss transformed their outbound motion by replacing an underperforming US-based data provider with Firmable. They lifted contact accuracy to 85-90%, doubled cold call connect rates within the first few weeks, and freed their team up to focus on the accounts most likely to convert. New reps are now onboarded and prospecting in around 30 minutes – no complex setup required.
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