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Firmable 2-way CRM sync best practices (beta)

Learn about the risks associated with 2-way sync

Prerequisites

Before setting up 2-way CRM sync, ensure the following:

  • You are on a Teams Pro or Enterprise plan.
  • You are an Admin on your Firmable account.
  • You have an active HubSpot or Salesforce account.

What is 2-way CRM sync?

2-way CRM sync allows Firmable to connect directly to your CRM and automatically pull your company records and people records into Firmable, where they can be enriched with Firmable's data. Enriched records can then be pushed back to your CRM, keeping your data fresh without manual effort.

Things to be aware of before getting started

There are a few important things to understand about 2-way CRM sync before running your first sync at scale.

Record deletion

Firmable will not delete records from your CRM. Sync behaviour is limited to creating and updating records only, so there is no risk of records being removed from your CRM through this integration.

Credit usage

Each new record enriched through a CRM agent uses 1 credit. Re-enriching the same record is free, and so is any record your organisation has already paid for. Large record sets syncing on an automated schedule can consume credits quickly. It is strongly recommended to start with manual enrichment to understand credit usage before switching CRM agents to Scheduled enrichment, and to begin with a small subset of records rather than your full CRM.

CRM API rate limits

Frequent or large sync jobs may hit your CRM's API rate limits, particularly if other integrations are running against the same APIs at the same time. Admins should be aware of their CRM's API limits before enabling the feature, and should monitor sync activity if multiple integrations are connected to the same CRM.

CRM automations and workflows

Bulk updates from Firmable may trigger existing CRM automations such as email sequences, lead assignment rules, or lifecycle stage changes. Before running a large sync, it is worth reviewing any CRM workflows that fire on field updates and testing with a small batch of records first.

Record matching

Firmable uses automated matching to link CRM records to the correct Firmable record. In some cases a record may be matched incorrectly, which could result in the wrong data being applied. It is recommended to inspect matched records and run manual enrichment first before enabling large-scale or automated syncs.